Google Street View

Automated publishing of virtual tour to Google Street View

Special 2D version of the tour

Ideal for marketing purposes

Associated with the Google My Business listing for the company

Available on Google Maps, Google Earth , and Google Street View

Appears in Google Search results

Valuable for SEO

Prior to publishing

Check business has access to their Google My Business listing

Ensure you have access to a Google Account including login details

The name on this account will appear as the attribution

You may publish to another account, add as collaborator

Check for duplicate Business listings, choose correct one

Ensure that the business is correctly located geographically

Ideally get a Google Trusted Verifier to correct any errors

Prepare the tour

Make space ‘Public’

Ensure that Runway Navigation has been created

    Note: only required at the moment of creation of tour

Publishing the tour

Link the space to the Business Listing on Google

Link to a Google Account

Choose to publish Highlight Reel

Why Publish using the Highlight Reel?

There are three options

Using the Highlight Reel means that Google uses all the published scan points to create the tour, but only shows the Highlight Reel panoramas in the image pane

This way the tours ‘Greatest Hits’ appear on Google

Publishing all the panoramas will lead to masses of unwanted images, and Google’s AI may choose to highlight images featuring toilets, corridors and other random spots
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