Your Completed Tour Is the Starting Point
A Matterport virtual tour can do considerably more than allow visitors to look around a building.
With appropriate editing, it can become an interactive marketing resource that introduces the premises, guides visitors towards its most important features and connects them with the information required to make an enquiry.
Give Visitors a Clear Route
A Guided Tour or carefully structured Highlight Reel can provide a suggested route through the premises.
This is particularly useful for larger venues where visitors might otherwise miss important rooms, gardens, facilities or architectural features.
The visual navigation can remain available while visitors explore, allowing them to follow the prepared presentation or move independently around the Space.
Add Information at the Relevant Location
Matterport Tags can be placed beside rooms, facilities, objects and architectural features.
A Tag may contain:
- Descriptive text
- Photographs
- Graphics
- Video
- Audio
- Documents
- Website links
- Links to related Matterport tours
This allows visitors to receive information in context. A visitor looking at a conference room might see its capacity and technical facilities, while someone exploring a wedding space could open a seating plan, view an event photograph or visit the wedding-enquiry page.
Connect Several Virtual Tours
A single property or organisation may have several Matterport Spaces.
Tags can be used to help visitors move between them, for example:
- From the main building to the gardens
- From an events venue to guest accommodation
- From a permanent exhibition to a temporary exhibition
- From a conference centre to a separate reception space
These links can help several Spaces feel like one connected visitor experience.
Connect the Tour to Your Website
The virtual tour should not attempt to replace the organisation’s website.
Instead, it should direct visitors to the most relevant information, including:
- Event packages
- Room capacities
- Wedding brochures
- Catering
- Accessibility
- Film-location details
- Availability
- Enquiry forms
A direct link to the correct page is normally more effective than a general link to the website homepage.
Create Different Versions for Different Markets
A premises may be suitable for several types of client.
Where the appropriate Matterport Versions feature is available, the same underlying Space can be developed into presentations aimed at different audiences without the need to maintain several completely separate captures.
Corporate Clients
A corporate presentation might concentrate on meeting rooms, conference facilities, technical services, catering, breakout spaces, parking and accessibility.
Weddings and Family Events
A wedding or family-events presentation could highlight ceremony rooms, dining layouts, gardens, photography locations, accommodation and family facilities.
Film and Television Productions
A location-hire presentation may focus on architectural features, room proportions, access, loading, parking, natural light, power and production-support areas.
Each version should have its own opening view, navigation sequence, information Tags and call to action.
Add Useful Plugins
Matterport Showcase plugins can add additional context and navigation.
Compass
The Compass helps visitors understand the orientation of the building and can be particularly useful for large sites, gardens and film-location planning.
Minimap
The Minimap helps visitors understand their position within a complex or multi-storey premises.
Quick Link
A Quick Link can provide a prominent route to the next step, such as:
- Arrange a viewing
- Download a brochure
- Request a quotation
- Contact the events team
- Make a film-location enquiry
Professional Support
Gladsmuir Limited trading as Contemporary Photography can provide the development and postproduction of an enhanced Matterport marketing tour as a managed service.
Organisations that prefer to retain the work internally can undertake training through CaptureTrain. The full CaptureTrain manual includes detailed step-by-step instructions for planning, creating and testing the principal marketing features.